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Shhh! Be quiet! The Importance of Non-Verbal Communication in Sales"

Years ago, I attended a networking meeting and met someone there that really rubbed me the wrong way. In order to protect the innocent, I’ll call her Agnes.

At the time, I didn’t really know why Agnes annoyed me so much. She didn’t even say that much before I politely found a reason to move on to the next conversation.

In hindsight, Agnes did a few things “wrong”. She stood too close, she didn’t ask any questions or really even introduce herself, she just immediately started talking about her and her business. It was a huge turnoff.

She violated my personal space, but also, and even more importantly, there was no attempt to connect, either verbally or non-verbally.

Have you ever run across a salesperson or someone in networking that rubbed you the wrong way?

Did you know that 70% of communication is non-verbal?

There is a science behind that communication.

When we meet someone new, we have 5 seconds. Yes, 5 seconds for them to make a judgment call on whether they like us or not.

In order to be able to persuade and influence others, you MUST know the hidden language to be able to get into rapport quickly so that your prospects and potential referral partners can trust you, even faster.

You can’t say much in 5 seconds, so knowing the science behind the non-verbal ways to communicate are key.

There are 3 main parts to pay attention to, and there are advanced lessons in each area, but basically, it boils down to:

  • Physiology - Breathing, posture, gestures, facial expressions, and rate of movements.

  • Tonality - Voice, inflection, tone, speed, quality, and loudness

  • Words - Primary communication language, keywords, common experiences and associations, and content chunks

Agnes got the very first part, physiology, totally wrong. There is an art to connecting with people, and she missed it in the first 5 seconds, without saying anything.

Her breathing, posture, gestures, facial expressions, and rate of movements were all being judged, subconsciously, in those first 5 seconds.

In order to have confident and productive conversations, increasing your knowledge of the non-verbal part of communication can greatly improve your ability to close a sale and increase your bottom line. It helps you connect and get into conversations.

What’s even better, is that even someone like Agnes can learn these strategies and go from struggling to being a great sales person that gets results.

Learning these strategies and implementing them with intention through your entire sales process can lead to mind-blowing results when it comes to your business.

To your TOTAL success,


For more education and training on having even more success, here are a few ways to connect with me:


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